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What’s up, Rock Nation! Today we’re joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that’s generated over $7.8 billion in sales for clients.
In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.
If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.
Check out Sabri here:
https://www.youtube.com/ @SabriSubyOfficial
https://www.instagram.com/sabrisuby/
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Timestamps:
0:00 - Trailer
1:15 - What Luxury Brands Know About Buyer Psychology
2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton
5:54 - Designing a Premium Customer Experience
8:39 - Why Showmanship Creates Loyalty
10:37 - Learning from Luxury Hotels & Concierge Services
12:20 - The Difference Between Cheap Clients and Premium Clients
14:36 - Artlist
15:28 - Do Waitlists Still Work in 2025?
17:58 - Sales as Seduction & Playing Hard to Get
19:37 - $2K Gyms and the Power of Environment
22:24 - Information Asymmetry: How Luxury Brands Control the Sale
24:43 - Why Higher Prices Need More Friction
27:54 - Qualifying Buyers and Saying No to Clients
30:59 - Personal Brand Kickstart
31:23 - Why Your First Product Should Be Free
33:20 - Building a Product Suite Around One Problem
34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees
37:52 - How to Inject Vision and Energy into Your Team
41:13 - Sell What They Want, Give What They Need
45:14 - Funnels That Actually Work in 2025
49:00 - The Future of VSLs in an AI World
51:18 - Sabri’s Content Flywheel Strategy
53:56 - Paid Ads Metrics That Matter
55:56 - Building a Customer Journey that Converts
58:46 - Why Most Agencies Stay Small
1:02:32 - The Moral Obligation to Sell if You’re the Best
1:06:28 - Copywriting: It’s Not How You Say It, It’s What You Say
1:08:19 - Why Scarcity and Friction Increase Desire
1:11:20 - Selling the Dream vs. Selling the Work
1:16:46 - How to Make Customers Beg to Buy
1:20:56 - Shark Tank
1:26:02 - The Economics of High-Ticket Offers
1:29:40 - Sabri on Organic Content vs. Ads
1:35:25 - Why Status Is the Ultimate Currency
1:40:59 - Consulting for 505
1:47:49 - Advice to Your 18-Year-Old Self
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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