Masters of Scale J.J. Abrams: Make room for magic
Jun 15, 2021
In a captivating discussion, J.J. Abrams, the visionary behind hits like Lost and Star Wars, shares insights on fostering creativity and magic in storytelling. He emphasizes the significance of creating environments that spark serendipity and innovation. J.J. reflects on his formative filmmaking experiences and the power of collaboration, even amidst challenges like remote work. He advocates for nurturing diverse narratives and cultivating a supportive culture in order to unlock extraordinary creative potential.
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The Exorcist Tongue
- J.J. Abrams received a foam latex tongue from the movie The Exorcist as a gift from Dick Smith.
- The accompanying note suggested spreading peanut butter on it, which Abrams never did.
The Book 'S'
- J.J. Abrams worked on a collaborative book project called S that incorporated physical objects within its pages.
- The book contained ephemera, different colored inks, and other items, making it more than just a novel.
Mystery Boxes
- J.J. Abrams sold mystery magic boxes as a kid.
- He advertised that the boxes would contain $50 worth of magic for $15 which was presented as an appealing bargain.