Equity
Why one founder thinks the Apple Vision Pro is going to make it
Feb 1, 2024
In this engaging discussion, Anshu Sharma, CEO of Skyflow and former venture capitalist, dives into his intriguing theory on the Apple Vision Pro headset. He explores the innovator's dilemma, arguing that starting at the high end of the market may be more beneficial than targeting lower-cost options. Sharma highlights consumer willingness to pay for premium technology and draws parallels between Apple's strategy and Tesla's evolution. This thought-provoking chat unpacks how innovative pricing and market redefinition can reshape industries.
30:24
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Quick takeaways
- Building a superior and more expensive product can be a successful strategy in defying the innovator's dilemma.
- Positioning a product as a premium offering and delivering a superior experience can drive continuous improvements and eventual accessibility.
Deep dives
The Innovator's Dilemma and Its Application to Technology
The podcast explores the concept of the innovator's dilemma and how it applies to the current technology market. It discusses how companies can lose their leadership in their core markets by ignoring new, cheaper products that initially have smaller profits. Over time, these inferior products improve and become good enough for the majority of the market, causing companies to lose market share. However, the podcast challenges the idea that disruption always happens from below and suggests that building a superior and more expensive product can also be a successful strategy.
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