Equity Why one founder thinks the Apple Vision Pro is going to make it
Feb 1, 2024
In this engaging discussion, Anshu Sharma, CEO of Skyflow and former venture capitalist, dives into his intriguing theory on the Apple Vision Pro headset. He explores the innovator's dilemma, arguing that starting at the high end of the market may be more beneficial than targeting lower-cost options. Sharma highlights consumer willingness to pay for premium technology and draws parallels between Apple's strategy and Tesla's evolution. This thought-provoking chat unpacks how innovative pricing and market redefinition can reshape industries.
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Innovator's Dilemma Definition
- The innovator's dilemma explains how companies lose market leadership.
- Established companies often ignore cheaper, seemingly inferior products that eventually improve and disrupt the market.
How Companies Miss Disruptions
- Big companies miss disruptive innovations by focusing on existing profitable markets.
- They often deem new technologies financially unattractive and not worth the effort.
Apple Watch as a Turning Point
- Anshu Sharma realized the innovator's dilemma might not always apply when the Apple Watch launched.
- Despite being expensive and lacking features, its aspirational value suggested a different approach to disruption.
