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Why one founder thinks the Apple Vision Pro is going to make it

Equity

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Navigating the Innovator's Dilemma

This chapter examines the significance of the upcoming Apple Vision Pro headset in the realm of market innovation, exploring the innovator's dilemma that established companies face. It discusses how firms can overlook disruptive technologies and emerging competitors, potentially sacrificing their market position. Through historical examples and the evolution of technology, the chapter illustrates the delicate balance between catering to core customers and addressing the threat from beneath.

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