Email Isn't Dead: Starting Conversations That Lead to Sales at Your Gym

You can use an email list to build an incredible fitness business.

Email might not be as sexy as the latest "social media hacks" presented by online sales gurus, but it's a direct line to clients and prospective clients—and that's worth a lot to any business.

In this episode, Chris Cooper explains how he used daily email conversations to build his personal-training business, his gym and his worldwide mentorship company.

He breaks down the content marketing funnel that should send warm leads to your gym and tells you exactly how to use email to carry on conversations that result in sales.

If you're struggling to find new clients or get people into your gym for free consultations, this episode will help you unclog your funnel and get the leads flowing.

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Gym Owners United

0:53 - Marketing funnels

2:48 - Email conversations

8:09 - Blogs, email, social media

11:47 - Funnel mapping (attention, conversations, consultations)

15:06 - Constant media production