Drive and Convert
Episode 98: How To Turn Your Google Ads Around
Jan 16, 2024
The podcast explores challenges with Google Ads due to the shift to GA4 and offers tips to turn things around. Topics discussed include optimizing tracking accuracy, leveraging product feeds, creating attention-grabbing titles, and achieving success with Google Ads through quality data and setting goals.
20:38
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Quick takeaways
- Inaccurate conversion tracking in Google Ads can be addressed by setting up revenue tracking in GA4 and using the Google Ads pixel as a secondary tracking tool.
- Optimizing product feeds in Google Ads, including manipulating titles, leveraging GTINs, and testing feed changes, plays a critical role in campaign success.
Deep dives
Fixing Conversion Tracking and Revenue Tracking in Google Ads
One of the main issues faced by businesses experiencing frustrations with their Google Ads accounts is inaccurate conversion tracking. Many businesses transitioned to Google Analytics 4 (GA4), which often resulted in revenue tracking not being properly established. This lack of revenue tracking can lead to misunderstanding campaign performance and feeling like ads are not delivering results. To address this, businesses should ensure that revenue tracking is set up in GA4 and consider using the Google Ads pixel as a secondary tracking tool, even if GA4 is the primary source. Additionally, it is important to clean up conversion data in Google Ads, ensuring that only relevant and accurate information is being tracked.
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