Fixing Conversion Tracking and Revenue Tracking in Google Ads

One of the main issues faced by businesses experiencing frustrations with their Google Ads accounts is inaccurate conversion tracking. Many businesses transitioned to Google Analytics 4 (GA4), which often resulted in revenue tracking not being properly established. This lack of revenue tracking can lead to misunderstanding campaign performance and feeling like ads are not delivering results. To address this, businesses should ensure that revenue tracking is set up in GA4 and consider using the Google Ads pixel as a secondary tracking tool, even if GA4 is the primary source. Additionally, it is important to clean up conversion data in Google Ads, ensuring that only relevant and accurate information is being tracked.