“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo

Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pros, and MartechGuru, platforms renowned for their focus on empowering Marketing Operations professionals. His journey in marketing is marked by a rich tapestry of experiences across ad tech, growth hacking, and various other domains. In addition to his work, Mike co-hosts Ops Cast, a podcast that serves as a vital resource for industry insights and trends. His community-led philosophy is evident in his commitment to creating resources that are not only innovative, but also specifically tailored to enhance the professional growth and development of Marketing Operations practitioners.Through his efforts, Mike Rizzo has established a legacy of fostering a collaborative, supportive, and inclusive environment that encourages knowledge sharing and professional advancement within the broader Revenue Operations sphere. In this episode, we discuss strategies and personal aspects of what branding means to Mike. 

Website: https://marketingops.com/

LinkedIn: https://linkedin.com/in/mikedrizzo 

Instagram: https://www.instagram.com/marketingopscom