The Game with Alex Hormozi 15. Back End. The Value Grid. | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the importance of backend value and why it was cut from a major project. Learn how realizing profit per customer can be more effective than just attracting new clients. Delve into the concept of LTGP, which defines your competitive edge. Uncover how using a value grid can revolutionize understanding revenue metrics. Alex shares real-world examples demonstrating the impact of adjusting business models for increased customer revenue. Plus, find strategies for monetizing those who initially say no.
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Lifetime Value Is The Competitive Weapon
- Increasing lifetime value (LTV) lets you outspend competitors and dominate a market.
- Alex Hormozi reframes Dan Kennedy: make customers more valuable to you than to competitors.
Consulting Day That Changed Perspective
- A consulting client doing $3M/year earned far less per customer and couldn't scale.
- Alex used that meeting to show they needed more revenue per customer, not more clients.
Outspend To Claim The Market
- Higher LTV (LTGP) creates an 'arms race' where you can outspend rivals and claim the market.
- Dominating ad spend makes entry for new competitors prohibitively expensive without new monetization methods.