The Power of Creative Advertising | Vasanth Seshadri, Founder and Creative Director, The Sunny Side Advertising

Vasanth Seshadri, founder of The Sunny Side Advertising and author of three books, discusses the evolution of advertising, creativity, and the role of AI in shaping the future of branding. Discover his insights on storytelling, cultural impact, and business innovation.

00:37- About Vasanth Seshadri

• Vasanth is the founder and creative director of The Sunny Side Advertising, an independent advertising agency in Singapore. 

• He is the Author of three books, "The Creative Human" (Worldwide No. 10 Bestseller), "Cultural Engineering" (Worldwide No. 11 Bestseller), and “The People From Beyond The Mountains” (2021).

• Vasanth has also worked with BBDO New York and JWT Singapore, and he's been recognized and awarded several times.