Building Courses that Stand Out: Insights from Kat Dunn - CFR #725
Aug 7, 2024
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Kat Dunn, known as Kat the Course Builder, is an expert in online course creation with dual master's degrees. She discusses the shift from formal education to online learning, emphasizing the value of quality content. Kat reveals how AI is transforming course development and the need for authenticity in a skeptical market. The conversation touches on the importance of creating engaging community experiences and trust in seller-consumer interactions. She also highlights strategies for capturing diverse audiences and enhancing overall learning.
The shift from formal education to online courses highlights the need for course creators to tailor their offerings based on specific audience needs and goals.
To stand out in a saturated market, course creators must build authentic connections with students and provide unique insights and support beyond free content.
Deep dives
The Shift from Formal Education to Course Creation
Formal education is becoming less relevant for many individuals, leading to a rising interest in online courses as an alternative learning path. The speaker, who holds two master's degrees, reflects on the value of formal education but recognizes that it may not be the best fit for everyone. For those focused on building courses, having a background in formal education can provide credibility and help them communicate effectively with different audiences, such as corporate clients. However, informal learning offers flexibility and can also yield significant knowledge; the choice between formal and informal education ultimately depends on individual goals and target markets.
Government and Corporate Course Opportunities
Selling courses to government agencies and large corporations presents a unique market for course creators. These institutions tend to be interested in specific, high-demand topics such as leadership development or financial literacy, often investing in licenses for training materials they can provide. Course creators can benefit from leveraging their networking opportunities within their professional circles to identify needs and create tailored courses. The buying process is generally quicker than in the consumer market as agencies are often looking for solutions to immediate needs, making it essential for course creators to be prepared and ready to deliver.
Consumer Behavior and Course Selling Strategies
To successfully sell courses, course creators must go beyond just offering information. Consumers are increasingly skeptical and can access a plethora of free content online, so course creators need to provide unique insights, actionable steps, and customized support to stand out. Emphasizing a combination of process, access, implementation, and creating a sense of community can significantly enhance the perceived value of a course. As consumer expectations evolve, building trust through genuine engagement and demonstrating real results will be key to overcoming skepticism and driving sales.
The Importance of Authentic Engagement
Establishing an authentic connection with potential students is essential for course creators aiming to combat market skepticism. This involves not just showing up in a physical sense but also being present and engaged through interactions and feedback. Course creators should share their personal experiences, invite potential students to interact with them, and offer insights that AI cannot replicate, thereby fostering a sense of trust. By cultivating an environment where students feel valued and supported, course creators can effectively differentiate themselves from competitors and improve course completion rates.
On this episode of ClickFunnels Radio, the hosts interview Kat Dunn, also known as Kat the Course Builder, an expert in creating courses. They discuss the shift from formal education to online courses and dive into Kat's background holding two master's degrees. The hosts ask Kat if she would still pursue those degrees knowing what she knows now, to which she emphatically responds with a "Yes." Tune in to hear Kat explain her answer and geek out with the hosts about the world of online courses and education.