The Edward Show

What most STILL get wrong about SEO in 2025

Jan 26, 2025
Explore the misconceptions around SEO as it evolves in 2025. Discover why user intent is more crucial than high-volume keywords. Learn how focusing on bottom-of-funnel keywords can enhance your strategy. There's a deep dive into the power of user-generated content and its role in search optimization. The importance of content quality over mere quantity is emphasized, alongside insights on how recent changes affect platforms like HubSpot.
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ADVICE

Effective SEO Strategies

  • Focus on topical authority over random articles.
  • Prioritize matching search intent and testing over vanity metrics and assumptions.
ADVICE

Bottom of Funnel Keywords

  • Target bottom-of-funnel keywords with purchase intent.
  • Create concise, templatized pages around 415 words long.
ANECDOTE

Charles Floate's Post Performance

  • Charles Floate’s post on SEO mistakes received fewer views than usual.
  • This suggests many still misunderstand effective SEO strategies.
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