Masters of Scale Rapid Response: Movie-theater drama has come to every business, w/Shelli Taylor, CEO, Alamo Drafthouse
Oct 15, 2020
Shelli Taylor, CEO of Alamo Drafthouse, leads a chain of unique cinemas blending food, drinks, and film. She discusses the tough decisions she’s making to keep theaters alive during the pandemic, including negotiating with landlords and exploring video-on-demand. Shelli shares insights on maintaining community spirit, adapting to health guidelines, and the importance of collaboration within the film industry. Her journey reflects the resilience and creativity needed to navigate challenges while holding on to the magic of movie-going.
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Career Shift to Alamo
- Shelli Taylor joined Alamo Drafthouse in April 2020 after leaving Planet Fitness.
- She was a fan of Alamo and wanted to help scale the business while preserving its unique character.
Crisis Priorities
- Prioritize taking care of your people and conserving cash during a crisis.
- Utilize downtime to plan and prepare for reopening safely and effectively.
Impact of Regal Cinemas Closure
- Regal Cinemas' closure creates uncertainty for Alamo Drafthouse and the film industry.
- Studios hesitate to release movies without enough open theaters to ensure a return on investment.