BE THAT LAWYER BE THAT LAWYER LIVE Marketing Mavericks Part 1
In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:
- How law firms can show their personal side on social media.
- Focus on who you are serving.
- Marketing locally and internationally for the best return.
- Opportunities and challenges around AI.
Key Takeaways:
- Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials.
- Optimize content on your site for users who consume it internationally. If you can position yourself as the expert, it is a much less competitive market.
- ChatGPT and other AI are changing the face of searching and content generation.
- Your content is best when you are in the content. It needs to be authentic and sound like you to really soar.
"At the end of the day, there is no shortcut to good content." — Jocelyn Brumbaugh
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Connect with Jocelyn Brumbaugh:
Website: https://www.buildenpartners.com/
LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/
Connect with Jared Correia:
Website: https://redcavelegal.com/
Show: https://legaltalknetwork.com/podcasts/legal-toolkit/
LinkedIn: https://www.linkedin.com/in/jaredcorreia/
Twitter: https://twitter.com/RedCaveLegal
Connect with Gyi Tsakalakis:
Website: https://gyitsakalakis.com/
Website: https://www.attorneysync.com/
Website: https://epldigital.com/
LinkedIn: https://www.linkedin.com/in/gyitsakalakis/
Twitter: https://twitter.com/gyitsakalakis
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.