What's Your Problem? Mapping the Unmappable
Aug 14, 2025
Philipp Kandal, Chief Product Officer of Grab, discusses the unique challenges of mapping in Southeast Asia, where narrow and winding streets complicate navigation. He shares insights on how Grab uses innovative technologies, including AI and specialized cameras, to enhance real-time mapping. The conversation covers advancements in indoor mapping for better delivery efficiency and the integration of multilingual support to cater to diverse users. Kandal emphasizes the importance of adapting technology to local needs, shaping the future of navigation in the region.
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Maps Are Still Early Stage
- Maps are still in an early era compared to search: we lack real-time, hyperlocal inventory and context.
- Philipp Kandal wants maps to answer live queries like “where is the freshest durian right now?”.
Third-Party Maps Failed In SEA
- Grab found third-party maps built for cars failed in Southeast Asia because of scooter-centric streets and narrow alleys.
- Drivers and customers expect door-to-door pickup and delivery that traditional mapping vans can't reach.
Leverage Existing Fleets For Mapping
- Cut mapping costs by rethinking assumptions: use cheap, distributed sensors instead of costly vans.
- Leverage your existing driver fleet to collect map data for a small incentive.