The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

477: Why Everything You Know About Public Speaking Is Wrong—And What You Should Be Doing Instead

Aug 26, 2024
In this engaging conversation, communication experts Deborah Shames and David Booth, co-founders of Eloqui, share their insights on public speaking. They emphasize the importance of audience-centric storytelling using the OSB framework to create memorable narratives. The duo discusses the power of dramatic tension and vivid imagery in presentations to captivate audiences. Listeners will discover actionable tips for authentic communication, commanding attention in meetings, and overcoming stage fright while connecting genuinely with their audience.
53:14

Podcast summary created with Snipd AI

Quick takeaways

  • Effective communication hinges on prioritizing client needs over personal promotion, creating a collaborative atmosphere that enhances pitch success.
  • Storytelling using the OSB template engages audiences and illustrates solutions effectively, making presentations memorable and relevant to their experiences.

Deep dives

The Importance of Understanding Client Needs

A significant aspect of effective selling involves prioritizing the needs of the client over self-promotion. Instead of beginning a pitch with personal or company history, it is crucial to engage the client by addressing their pain points immediately. The focus should be to demonstrate how your services can alleviate their specific challenges. By initiating a dialogue centered on the client's needs, the pitch creates a collaborative atmosphere, thereby increasing the likelihood of a successful outcome.

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