The SaaS Revolution Show How Tally bootstrapped to 60k MRR with a team of five
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May 29, 2025 Marie Martens, Co-founder of Tally, shares insights on bootstrapping her no-code form-building tool to an impressive 60K MRR with just a five-person team. She discusses the generational shifts in expectations for success and the importance of allowing individuals to pursue their paths. Marie reveals clever strategies for user acquisition, including a unique approach on ProductHunt, and explains why Tally chose a freemium model to attract users. The conversation also touches on the resilience required to navigate the competitive SaaS landscape.
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Founding Tally in Pandemic
- Marie and Philip started Tally after their first startup in travel failed due to COVID lockdowns.
- They chose form building as it was a large market with demand and the product could be enjoyable to use.
Get Early Users via Cold Outreach
- Find early users via cold outreach on platforms like Product Hunt by targeting similar tool users.
- Build a community early for feedback and growth before a public launch to maximize impact.
Maximize Impact on Product Hunt
- Prepare thoroughly for Product Hunt launches: build features, gather supporters, and ensure infrastructure.
- Leverage freemium and viral loops to gain organic growth from users sharing forms.