Newsletter Operator
How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
Dec 20, 2023
Insights on monetizing newsletters, utilizing free subscriptions to convert into paid memberships, tactics for subscriber acquisition and conversion, importance of targeted messaging, email marketing strategies, comparing influencer marketing on YouTube and Instagram, industry benchmarks for influencer marketing CPMs, organizing newsletter sponsorships, exploring alternative social networks
34:04
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Quick takeaways
- Selling memberships and courses as monetization strategies for newsletter operators, highlighting the importance of building a community and offering valuable content within these memberships.
- Utilizing strategic messaging, welcome offers, in-newsletter placements, and email automations as effective marketing channels for converting free subscribers to paid members or course participants.
Deep dives
Maximizing the Value of Email Lists
The podcast highlights the potential value of neglected email lists that many companies have. Tailwind, a newsletter-building service, draws upon its experience working with major media brands to create engaging newsletters for companies looking to unlock the full potential of their email lists.
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