Frequent Miler on the Air

How Hilton can win our loyalty | Coffee Break Ep44 | 2-4-25

4 snips
Feb 5, 2025
Hilton is praised for partnering with unique brands like SLH and Autocamp, yet there are significant areas for improvement. The discussion reveals frustrations about the loyalty program's lack of enticing incentives for frequent guests. Suggestions include introducing earlier milestone benefits, such as late checkout and early check-in, to better compete with rivals. Personal travel experiences highlight the need for accessible perks that enhance member engagement and loyalty.
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ANECDOTE

Hyatt vs Hilton Anecdote

  • Greg compared Hilton vs Hyatt for an upcoming stay, considering benefits like breakfast, parking, resort fees, and late checkout.
  • Hyatt offered superior benefits, influencing his decision despite also having top-tier status with Hilton.
ADVICE

Early Milestone Benefits

  • Hilton should offer meaningful milestone benefits, starting at 10 nights, like late checkout certificates.
  • Earlier milestones encourage loyalty by making rewards attainable.
ADVICE

Early Check-In Certificates

  • Hilton should offer early check-in certificates as milestone benefits.
  • This would attract travelers with early morning arrivals, especially for international flights.
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