So, we’re right in the middle of the Christmas shopping season as we come to you this week, and I’m wondering: Have you figured out how to delight your customers and fatten up your bank account? If you haven’t you’re not alone. Many copywriters and businesses don’t know exactly what to do to join in the holiday buying and selling fun… so they don’t do anything. Which is a shame, because there’s a ton of people out there just looking for a good excuse to buy something. So this podcast is my gift to you. It has enough practical how-to content to be a paid product, but since you are loyal Copywriters Podcast listener or viewer, we’re going to give it to you so you can join in the fun for the next few weeks… if you want to. Now, one word of warning. We’re going to give you 11 last-minute ideas. Some of these are as easy as pie to implement. Other ones require a lot of fine-tuned skill and the ability to handle some high-precision operations all at once. I’ll warn you about which ones are not for the faint of heart, or for beginners. But one thing I can promise you before we start. There’s something for everyone on today’s show, and it could lead to a little holiday bonus for your business in the next few days, if you do it right. Here’s a recap of what we covered. Details in the show itself: 1 The 24-Hour Flash Sale: Create urgency with a one-day 30% discount, supported by three perfectly timed emails. 2 Smart Bundles: Combine multiple offerings at a 20% discount to increase average order value while delivering high perceived value. 3 For The Last-Minute Buyer: Target procrastinators with premium-priced, instantly deliverable solutions during the final pre-Christmas rush. 4 Christmas Countdown Special: Transform the final week before Christmas into a series of daily changing offers that build anticipation and repeat visits. 5 Holiday Delivery Guarantee: Turn shipping anxiety into a competitive advantage by offering guaranteed Christmas delivery. 6 Give Yourself A Gift: Capitalize on the December 26-31 period by targeting self-purchasers with gift money and cards. 7 Gift Card Bonus: Offer gift cards with bonus value that drives January visits and increases total spending. 8 For A Good Cause: Link purchases to charitable giving to tap into holiday generosity while building brand loyalty. 9 Don’t Leave Yourself Out: Legitimize self-purchasing during holiday shopping with "one for them, one for you" promotions. 10 New Year, New You: Bridge holiday spending with New Year's planning by offering Christmas buyers exclusive January access to a special self-development program. 11 Peace In The Family: Address holiday stress by packaging gifts with stress-management solutions in a sensitive, solution-focused way.
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