Marcello Gallo dives into the crucial interplay of champions and procurement in enterprise sales. He emphasizes the need for champions to actively advocate and engage during the procurement process, rather than retreating. Gallo highlights that elite sellers take full ownership of their deals, dismissing excuses about delays. Understanding the consequences of unresolved issues is vital for persuading stakeholders. Ultimately, true champions must hold power, creating a partnership that elevates the selling process.
07:50
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Stay Active During Procurement
During procurement, do not let your champion abandon you.
Participate actively in procurement issues to protect agreed value.
volunteer_activism ADVICE
Take Extreme Ownership
Own the deal fully without blaming procurement delays.
Anticipate procurement challenges by understanding value and alternatives.
insights INSIGHT
Urgency Drives Deals
Understanding negative consequences drives urgency in deals.
Without urgency, deals stall and champions lose momentum.
Get the Snipd Podcast app to discover more snips from this episode
In this short segment of the Revenue Builders Podcast, we revisit the discussion with Marcello Gallo, CRO at Sigma Computing, tackling one of the most critical and misunderstood phases of complex enterprise sales: procurement. They dissect the challenges of "separation of church and state," the pitfalls of weak champions, and the importance of owning the final stretch of the sales cycle with confidence, conviction, and clarity of value.
KEY TAKEAWAYS
[00:00:25] Understand “Separation of Church and State”: Champions often step back during procurement. Plan for it, but don’t surrender the deal. [00:01:33] “Participate in Your Own Rescue”: Teach champions to fight for the value they believe in—even through procurement. [00:03:15] Extreme Ownership is Non-Negotiable: Blaming procurement delays is a weak excuse. Elite sellers own the entire process. [00:04:00] Know the Negative Consequences: It’s not just about the pain — it’s about what happens if the problem doesn’t get solved now. [00:05:54] True Champions Have Power and Influence: They actively sell on your behalf and are invested in your success. Anything less is not a real champion [00:06:38] Elite Sellers Multiply Champion Power: The best reps elevate their champions inside the account. It’s not seller vs. buyer—it’s a partnership.
QUOTES
[00:01:54] “You can’t get alligator arms during procurement. If this is what you want delivered, you have to participate in your own rescue.” [00:03:35] “Extreme ownership means the deal is yours. No excuses. If procurement’s dragging, you didn't plan it right.” [00:04:59] “Without understanding the negative consequences, you can’t drive urgency — and urgency drives deals.” [00:05:54] “A true champion has power and influence, is actively selling on your behalf, and has a vested interest in your success. [00:07:02] “If a rep’s saying, ‘It’s us versus them,’ you’re in trouble. It means you never had a real champion to begin with.”
Revenue Builders