Kevin Simonson, the CEO of AdMixed and seasoned ad expert, shares his candid insights into the world of marketing agencies. He discusses the chaos of hiring agencies, revealing how to spot the good ones and set realistic expectations. Kevin opens up about his unusual journey, including his stories from scaling DTC brands like Vuori. AI's transformative role in advertising also gets a spotlight, along with effective strategies for navigating agency relationships and the pros and cons of in-house versus freelance talent.
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question_answer ANECDOTE
Faking Death to Skip College Start
Kevin Simonson once pretended to be a South African rugby player named Vox to crash college early orientation at his friends' school.
He faked his death after a spider bite to exit the college while maintaining the charade with other students praying for his recovery.
insights INSIGHT
Churn Reveals Agency Quality
Most marketing agencies are bad with high churn and employee turnover rates indicating poor performance.
Evaluating these rates is a strong method to differentiate good agencies from bad ones before hiring.
volunteer_activism ADVICE
Check Agency References Religiously
Always ask agencies for client churn and employee retention statistics and verify by contacting current and former clients.
An agency unwilling to provide references is a major red flag to avoid.
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This book, written by Jack Weatherford, challenges the traditional Western view of Genghis Khan as a ruthless destroyer. Instead, it portrays Khan as a secular leader who promoted egalitarianism, religious tolerance, and free trade. The Mongol Empire, under Khan's leadership, subjugated vast lands and people, but also facilitated cultural communication, expanded trade routes, and contributed to the blossoming of civilization. Weatherford argues that the Mongols' rule was less burdensome than that of European nobility, with lighter taxes, tolerance of local customs and religions, and universal education for boys. The book also explores how the Mongols encouraged scientific advances, improved agriculture, and sponsored lucrative international trade, thereby influencing European civilization and the modern world[2][3][5].
The fish that ate the whale
The Life and Times of America's Banana King
Rich Cohen
This book tells the fascinating story of Samuel Zemurray, who started as a roadside banana peddler and eventually built a sprawling empire involving banana cowboys, mercenary soldiers, Honduran peasants, CIA agents, and American statesmen. Rich Cohen's narrative explores Zemurray's rise to power, his involvement in overthrowing Central American governments, and his complex role in American history. The book delves into Zemurray's personal life, his business exploits, and the moral implications of his actions, painting a nuanced portrait of a man driven by an indomitable will to succeed.
Titan
The Life of John D. Rockefeller, Sr.
Ron Chernow
This biography by Ron Chernow provides an in-depth look at John D. Rockefeller, Sr., the founder of Standard Oil and one of the most influential figures in American history. Drawing on unprecedented access to Rockefeller’s private papers, Chernow reconstructs Rockefeller’s troubled origins, his single-minded pursuit of wealth, and his profound religiosity. The book also delves into Rockefeller’s philanthropic efforts, including his generous donations to the Rockefeller Foundation, the University of Chicago, and Rockefeller University. Chernow’s narrative synthesizes Rockefeller’s public and private lives, revealing a complex and multifaceted individual who was both a ruthless businessman and a devoted philanthropist. The book captures a pivotal moment in American history, documenting the post-Civil War shift from small businesses to giant corporations and featuring cameos by notable figures such as Ida Tarbell, Andrew Carnegie, and J.P. Morgan.
Do you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships.
Listen in as we discuss Kevin’s wild background (you won’t believe the stories behind his “Two Truths and a Lie”), his experience scaling top-tier DTC brands like Vuori, and his honest thoughts on how agency fee structures should work. We also cover how to vet an agency, why most are bad, how to set expectations, and how AI is radically transforming the paid ad game behind the scenes.
eComFuel 
