EvolutionFM Unicorn Startup Reveals How Embedded Coaching Transforms Companies (Alita Watson)
Dec 23, 2025
Join Alita Watson, founder of Alma Leadership and a pioneer of embedded coaching, as she shares her revolutionary approach to workplace development. She discusses the benefits of placing coaches within organizations to address challenges in real time, transforming corporate culture. Alita emphasizes the importance of relational intelligence, explores different coaching types, and highlights the return on investment from nurturing talent. Hear how her methods support employee transitions while building trust and enhancing performance across all levels.
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Embedded Coaching Is A Cultural Engine
- Embedded coaching places coaches inside organizations to support all layers and adapt as the business evolves.
- Coaches become cultural ambassadors who weave values and collaboration practices into daily work.
Relational Intelligence Is The New Bottom Line
- Relational intelligence means both entering connection and staying connected through conflict and collapse.
- Strengthening this skill reduces suffering and improves creativity, engagement, and collaboration.
From 150 To 2,500: Scaling Coaching Inside Sonder
- Alita joined Sonder as an embedded coach when it had 150 people and scaled coaching as they grew to 2,500 globally.
- She ran rapid-fire sessions, hired two coaches, and conducted over 15,000 coaching sessions in six years.