Intro

Alita Watson is the pioneer of the embedded coaching model, veteran of global humanitarian work, and the inspiration behind a character on Billions. With 15,000+ coaching sessions under her belt, Alita has helped scale startups from 150 to 2,500 people while proving that relational intelligence is the ultimate competitive advantage.

In this episode, we explore inner work for entrepreneurs and why your most frustrating workplace moments are actually invitations to evolve. We go deep on how startups accelerate personal transformation, how to "say the thing" without breaking connection, and why the quality of your relationships determines the quality of everything else. Alita shares the exact communication framework she teaches leaders—five sentence stems that can transform any difficult conversation. Honestly, I walked away wanting to implement this in my own life immediately.

Who This Episode Is For:

• Startup founders navigating the chaos of rapid growth

• CEOs at scaling companies who recognize their biggest challenges aren't strategic rather they're relational

• Anyone using business as a vehicle for personal development and inner transformation

• Coaches considering organizational work

• Leaders who want to create cultures where inner work for entrepreneurs

What You'll Learn:

• What embedded coaching is and why it's a startup secret weapon for consciousness expansion

• The 5 types of coaching that transform company culture such as spot, structured, team, triad, and beyond

• Practical communication framework using five sentence stems (I notice, I imagine, I feel, I'm curious, I need) to navigate any difficult conversation with grace

• When to bring in an embedded coach and why even 15-person teams can benefit

• How to use workplace triggers as fuel for inner work and spiritual transformation

• Why "relational intelligence is the new bottom line"

• How startups function as accelerators for human potential and personal evolution

For full show notes: https://podcast.scottbritton.me/p/embedded-coaching-a-startup-secret-weapon-alita-watson

Go Deeper:

If this conversation resonated, you can check out:

•Join my email list for ongoing insights on consciousness, spirituality, using business as a spiritual path and human potential.

• My book Conscious Accomplishment: How to Use Personal Achievement for Spiritual Growth

• My company Conscious Talent - where business leaders and companies who value both inner work and professional excellence connect.

Chapters:

00:00) How Alita Watson Built the Embedded Coaching Movement

(13:40) Unlocking Relational Intelligence Inside Organizations

(23:12) Navigating Confidentiality, Trust, and Truth as an Embedded Coach

(27:41) When to Bring in an Embedded Coach (Even at 15 People)

(33:01) Why Startups Are Pressure Cookers That Accelerate Inner Transformation

(36:27) The 5 Sentence Stems for Speaking the Unspeakable