How’s this for a hot take? You probably don't need a logo. Yes, you read that right!

In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.

Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.

We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.

TOPICS & TANGENTS

— The delicious perfection that is millennial nachos

— Remembering you have free will at 30-something

— Content corners that don't require your house to look like a Pinterest board

— The Instagram-first vs. website-first debate

— Micro storytelling and why you're not boring (seriously, you're not)

POINT OF THE STORY

Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!