The $100 MBA Show
MBA1538 Guest Teacher – Matt Johnson – How To Use Podcast Interviews To Build Relationships.
Jun 1, 2020
Matt Johnson, a podcast marketing expert, shares invaluable insights for entrepreneurs looking to leverage podcast appearances. He emphasizes the networking potential that goes beyond exposure, offering strategies for building authentic relationships. Discover practical tips for maintaining contact with influential guests and turning casual interactions into meaningful connections. Johnson also underscores the importance of preparation and clear communication to maximize impact as a podcast guest, ensuring each appearance leads to new business opportunities.
19:26
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Podcast interviews are not just promotional tools; they're opportunities for genuine relationship-building that can lead to valuable collaborations and referrals.
- Personalized follow-ups, such as handwritten thank you notes, significantly strengthen relationships formed during podcast discussions, creating a reciprocal networking dynamic.
Deep dives
Building Relationships Through Podcast Interviews
Engaging in podcast interviews offers a unique opportunity to connect with influential hosts who are often successful entrepreneurs and experts in their fields. By treating these interviews as relationship-building exercises rather than mere promotional appearances, one can forge valuable connections that may lead to referrals, collaborations, or speaking engagements. A suggested approach is to ask hosts about the type of introductions they would find beneficial, which often leaves a lasting impression and opens the door for future interactions. This not only enhances the potential for building a network but also elevates the conversation to a genuine exchange of support.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
