Peter Lohmann's Podcast How LeaseLock Is Redefining Multifamily Risk with Janine Steiner Jovanovic
Oct 30, 2025
Janine Steiner Jovanovic, CEO of LeaseLock and a PropTech innovator, discusses her journey from a family real estate business to leading a game-changing company. She highlights how LeaseLock replaces traditional security deposits with lease insurance, making renting more affordable. Janine delves into the future of property management, noting the impact of AI and data trends post-COVID. She emphasizes a renter-first approach in product design, ensuring fair pricing while addressing challenges like fraud and self-screening.
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Episode notes
Deposits Are Broken For Modern Rentals
- Security deposits increasingly fail to cover bad debt and create legal/regulatory risk for owners.
- LeaseLock's insurance substitute aims to better protect properties while improving renter affordability.
Underwrite Properties, Not Renters
- LeaseLock underwrites at the property level like property-casualty insurance, not by renter credit.
- Enrolling the whole property avoids adverse selection and lowers pricing while covering all renters.
Actively Market Deposit-Free Options
- Promote the program across leasing channels to maximize take rate; good execution yields 90–95% enrollment.
- Embed the offer on websites, chatbots, and tours to approach LeaseLock's average ~80% take rate.