What Are Alexa Skills (and How to Leverage This)?

00:27 – Today’s topic: What Are Alexa Skills (and How to Leverage This)?

00:46 – You can teach Alexa new skills and reach different types of customers

01:01 – You can ask Alexa to play specific podcasts for you

01:29 – “It makes your life really convenient”

01:35 – Alexa automates your whole life

02:28 – If you have an Echo, you can listen to Marketing School by adding the skill

02:46 – From Alexa skill, Marketing school has had 136 new customers, 309 new plays and 6 plays per hour

03:24 – Don’t expect amazing results from the Alexa yet, but it should work out well

03:40 – If you’re in the consumer space, you should be leveraging Alexa but it’s not as important for B2B

03:55 – When someone listens to something over and over, it will be on the top of their head

04:22 – Listening to podcasts is powerful

04:57 – Just search for Alexa Skills Kit

05:05 – That’s it for today’s episode!

What Are Alexa Skills (and How to Leverage This)? | Ep. #329