Aftermath Hours Back To Demonschool (With Brandon Sheffield)
11 snips
Aug 29, 2025 
Brandon Sheffield, creative director at Necrosoft Games and founder of Insert Credit, joins for a lively chat. They dive into the delay of Demonschool due to Silksong's surprise drop, questioning if smaller games are overreacting to competition. Unionization topics steal the spotlight, with Diablo's new union pushing for better working conditions and employee protections. The conversation also touches on the challenges of indie game marketing and the impact of pre-orders on sales performance, all while reminiscing about their community-building experiences.
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Armed Raid And Neighborhood Response
- Brandon Sheffield described U.S. Marshals and Oakland PD entering a neighbor's house with tactical gear and frightening the family.
- He stayed outside to ask if phone searches were allowed and reflected on neighbors uniting against that overreach.
Window Matters More Than Genre
- Brandon argued delaying Demon School was a business decision to avoid being overshadowed by Silksong and other big October releases.
- He noted indie releases compete for fleeting general-audience mindshare, not just genre fans.
Games Coordinate Release Windows
- Games uniquely try to schedule around each other to avoid crushing smaller releases, unlike most other media.
- Mindshare for big games can last weeks, so timing decisions carry outsized revenue risk.
