The Startup Ideas Podcast Sales funnels for Beginners
116 snips
Sep 16, 2024 
In this discussion, Jonathan Courtney, a sales funnel and Facebook ads expert, shares valuable insights for startups. He explains how to create million-dollar funnels, emphasizing the effectiveness of Facebook ads for audiences over 40. Courtney introduces strategies like the book funnel approach to capture emails by offering free content. Additionally, he gives copywriting tips, highlighting the importance of status-driven messaging. His philosophy centers on prioritizing overall growth over meticulous conversion tracking, encouraging entrepreneurs to automate as much as possible.
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Niche Down with Paid Ads
- Find a niche market for paid ads, like hair salons or female info product owners.
- Position yourself as a non-douchey, approachable ad consultant, not an agency.
Why Small Businesses Avoid Ads
- Many small business owners avoid paid ads due to negative experiences with scammy marketers.
- This presents an opportunity for trustworthy ad consultants.
Target Event Owners
- Contact event owners, like yoga retreats or art installations, who may struggle with marketing.
- Offer to fill their events using Facebook ads in exchange for a cut of each ticket sale.
