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The Startup Ideas Podcast

Sales funnels for Beginners

Sep 16, 2024
In this episode, Jonathan Courtney, an expert in setting up million-dollar sales funnels, shares invaluable insights for beginners. He discusses the power of Facebook ads, especially for audiences over 40, and stresses the importance of automating sales funnels. Jonathan reveals his book funnel strategy, which focuses on gaining email addresses upfront, and shares copywriting hacks that enhance sales through increased status. His philosophy encourages entrepreneurs to prioritize overall growth rather than obsessing over individual conversions.
51:47

Podcast summary created with Snipd AI

Quick takeaways

  • Targeted paid ads consulting for specific niches, like salons, can effectively address the needs of solopreneurs and small startups.
  • Facebook ads remain a powerful tool for businesses targeting audiences over 40, challenging common misconceptions about their effectiveness.

Deep dives

Market Opportunity for Non-Douchey Ad Services

There is a significant gap in the market for non-traditional and approachable paid advertising services, particularly for small startups and solopreneurs. Many new business owners struggle with setting up even basic ads due to the intimidating and often expensive options offered by agencies or flashy consultants. Providing them with simple packages for Facebook and Google ads could greatly enhance their marketing efforts and overall business success. By focusing on specific niches, such as offering targeted ad services tailored for salons or boutique ventures, a consultant could carve out a unique position in this underserved space.

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