The Startup Ideas Podcast
Sales funnels for Beginners
Sep 16, 2024
In this discussion, Jonathan Courtney, a sales funnel and Facebook ads expert, shares valuable insights for startups. He explains how to create million-dollar funnels, emphasizing the effectiveness of Facebook ads for audiences over 40. Courtney introduces strategies like the book funnel approach to capture emails by offering free content. Additionally, he gives copywriting tips, highlighting the importance of status-driven messaging. His philosophy centers on prioritizing overall growth over meticulous conversion tracking, encouraging entrepreneurs to automate as much as possible.
51:47
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Quick takeaways
- Targeted paid ads consulting for specific niches, like salons, can effectively address the needs of solopreneurs and small startups.
- Facebook ads remain a powerful tool for businesses targeting audiences over 40, challenging common misconceptions about their effectiveness.
Deep dives
Market Opportunity for Non-Douchey Ad Services
There is a significant gap in the market for non-traditional and approachable paid advertising services, particularly for small startups and solopreneurs. Many new business owners struggle with setting up even basic ads due to the intimidating and often expensive options offered by agencies or flashy consultants. Providing them with simple packages for Facebook and Google ads could greatly enhance their marketing efforts and overall business success. By focusing on specific niches, such as offering targeted ad services tailored for salons or boutique ventures, a consultant could carve out a unique position in this underserved space.
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