Trapital Charlie Kaplan on Audiomack Supporters, Artist-Fan Monetization, and Streaming Business Models
Charlie Kaplan is the VP of Product at Audiomack, a music streaming and discovery platform that reaches 20 million monthly active users. In today’s episode, he weighs in on Audiomack’s achievements and financial model. He then introduces the platform’s new monetization tool “Supporters” and explains why it matters. He also talks about Audiomack’s commitment to its users, the value exchange experience, and some of the trends he is seeing on social media platforms.
If you’re a strategist who is interested in what's happening in the creator economy, this is the episode for you!
Episode Highlights
[02:50] How Audiomack compares to other streaming services
[05:55] Why the platform does not charge artists to upload and share music
[11:48] The evolution of recorded music from file transfers to streaming
[15:45] About Audiomack’s “Supporters” initiative
[20:40] How listeners/fans benefit as a supporter
[27:58] What Audiomack has to offer for artists versus other social media platforms and tools
[37:30] On the company’s key performance indicators
[40:50] Charlie’s observations about a stream-based economy
Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS
Host: Dan Runcie, @RuncieDan, trapital.co
Guest: Charlie Kaplan, @ciwk, Charlie Kaplan
Links:
Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.