SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis

As the curtain falls on the first season of the Sleeping Barber Podcast, Marc and Vassilis reflect on the many conversations with their guests over the year and highlight their key “uh huh” moments. This is a shorter podcast (by our standards), so sit back and enjoy this conversation with a cup of egg nog beside a crackling fire.

Seasons greetings to all our listeners! We are looking forward to 2023. 

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The Sleeping Barber Podcast:

Follow our updates here: https://www.linkedin.com/company/sleeping-barber/

Follow or get in touch with our hosts:

Marc Binkley: https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

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Timestamps

• 0:46 - Show Intro
• 2:14 - Mary Kyriakidi customers are serial adulterers
• 5:10 - Chris Walker B2B and B2C customers are more similar than we’d like to believe
• 7:05 - Nicole Hartnett media reach is more important than frequency
• 8:12 - Roger Martin, the relentless focus on the consumer
• 10:26 - Roger Martin disruption is not an equal opportunity event
• 11:40 - Jennifer Riel creates great choices by falling in love with ideas that aren’t ours
• 14:50 - Dave Bunce why marketers need to learn the language of finance
• 18:34 - Hermann Simon Profit = Price x Volume - Costs
• 25:22 - Sandeep Dayal, the ethics of marketing
• 28:24 - Orlando Wood and Jon Evans broad-beam attention
• 30:14 - Jon Mowatt creating emotional video content for the context of consumption
• 31:25 - Ty Heath, Faisal Sidiqqui and Ian Barnard performance branding on big or small budgets
• 31:56 - Tom Goodwin challenging the trends & creating innovative pilot projects
• 36:22 - Dan White, the importance of continuous learning for your marketing career
• 39:22 - Where the Sleeping Barber’s name came from

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Where to Listen

Apple Podcasts: https://podcasts.apple.com/us/podcast... 

Spotify: https://open.spotify.com/show/4v0kaM3... 

Google Podcasts: https://podcasts.google.com/feed/aHR0...  

Youtube: https://www.youtube.com/@sleepingbarberpodcast 

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