The Sleeping Barber - A Business and Marketing Podcast

SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis

Dec 21, 2022

46:08

As the curtain falls on the first season of the Sleeping Barber Podcast, Marc and Vassilis reflect on the many conversations with their guests over the year and highlight their key “uh huh” moments. This is a shorter podcast (by our standards), so sit back and enjoy this conversation with a cup of egg nog beside a crackling fire.

Seasons greetings to all our listeners! We are looking forward to 2023.

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The Sleeping Barber Podcast:

Follow our updates here: https://www.linkedin.com/company/sleeping-barber/

Follow or get in touch with our hosts:

Marc Binkley: https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

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Timestamps

0:46 - Show Intro
2:14 - Mary Kyriakidi customers are serial adulterers
5:10 - Chris Walker B2B and B2C customers are more similar than we’d like to believe
7:05 - Nicole Hartnett media reach is more important than frequency
8:12 - Roger Martin, the relentless focus on the consumer
10:26 - Roger Martin disruption is not an equal opportunity event
11:40 - Jennifer Riel creates great choices by falling in love with ideas that aren’t ours
14:50 - Dave Bunce why marketers need to learn the language of finance
18:34 - Hermann Simon Profit = Price x Volume - Costs
25:22 - Sandeep Dayal, the ethics of marketing
28:24 - Orlando Wood and Jon Evans broad-beam attention
30:14 - Jon Mowatt creating emotional video content for the context of consumption
31:25 - Ty Heath, Faisal Sidiqqui and Ian Barnard performance branding on big or small budgets
31:56 - Tom Goodwin challenging the trends & creating innovative pilot projects
36:22 - Dan White, the importance of continuous learning for your marketing career
39:22 - Where the Sleeping Barber’s name came from