Here’s what we’re talking about in this episode:
- Debra’s first steps into boutique fitness and how her passion for the industry started
- What happened when her passion evolved into her profession
- The lesson Debra learned on false starts for clients and the way that led to her launching Row House
- How to approach digging deep into your client avatar and setting the stage for a strong brand
- Some of the biggest things Debra has learned since she started her very first studio
- Why she chose franchising as the path for her business with so many different options available
- Deb’s tips to help you get into the minds of your consumer
- Her thoughts on embracing all users or sub-avatars
- A prediction on what is to come for our industry in 2023
LINKS:
The Business of Boutique Fitness