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Science of Success: What It Takes to Make a Better Berry
Jul 26, 2024
Discover the secrets behind creating luxury berries with Driscoll's premium line. From objective taste benchmarks to working with supertasters and sensory analysts, explore the science of producing the best possible berry. Unravel the complexities of consumer taste preferences and the specialized world of berry tasting panels. Dive into the scientific process of sensory profiling for berries to maintain consistency in taste and texture.
11:06
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Quick takeaways
- Driscoll's revamped breeding approaches to produce premium berries by emphasizing taste quality over yield.
- Utilizing sensory analysis, Driscoll's established objective taste benchmarks to enhance future berry varieties based on consumer preferences.
Deep dives
Driscoll's Innovation in Developing Premium Berries
Driscoll's, the world's largest berry company, faced a challenge where their best-tasting berries were not commercially viable due to reasons like softness or disease susceptibility. Despite a negative correlation between sweetness and yield, around five years ago, they began reconsidering the discarded varieties. The company introduced the 'Sweetest Batch' program, offering premium, flavorful berries at higher prices, which consumers were willing to pay, reflecting the success of selling luxury berries in an expanding $9 billion berry market.
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