The Role of Communities in Navigating Disruption With Charlene Li
Aug 31, 2021
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Charlene Li, digital transformation expert, discusses her book 'The Disruption Mindset' and the evolving role of social technologies. They explore responsible usage, deep customer relationships, and the importance of safety and customer service. The speakers also discuss maintaining energy and curiosity, forming emotional bonds in communities, and share transformative books and online presence.
The role of social technologies is evolving, with a current focus on responsible usage and defining their role in our lives.
Businesses should prioritize building relationships and engagement with customers on social media, rather than using it solely for advertising purposes.
Deep dives
The Evolution of Social Technologies
The podcast episode explores the evolution of social technologies over the past two decades. The guest, Charlene Lee, discusses her early recognition of the impact digital and social technologies would have on business. She highlights the significant changes in social technologies over time, including the emergence of platforms like Instagram and WhatsApp. Lee believes that we are now in a pivotal stage where responsible social technologies are being considered, with a focus on defining the role of these technologies in our lives and setting parameters for their use.
Surprising Findings on Internal Digital Collaboration Technologies
Lee discusses her surprise at the widespread adoption of internal digital collaboration technologies, such as messaging platforms like Teams and WhatsApp, within organizations. However, she also notes the lack of effective utilization of these technologies to drive workflow changes and improve work processes. Lee suggests that organizations should shift from organic adoption to a more strategic approach, integrating these technologies into structured and systematic workflows.
The Pitfalls of Social Media Use by Businesses
The episode delves into the evolution of social media use by businesses and the common pitfall of businesses treating social media as just another advertising channel. Lee emphasizes the importance of using social media for relationship building and deepening connections with customers. She highlights the need to shift from an advertising mindset to one focused on building meaningful relationships and engaging with customers on a personal level. Lee suggests that businesses should prioritize creating engagement and building relationships with customers rather than solely utilizing social media for advertising purposes.
The Disruption Mindset and Future Customers
Lee introduces her book, 'The Disruption Mindset,' which focuses on helping leaders thrive with disruption. She highlights the importance of organizations focusing on the future and the growth opportunities it holds. Lee emphasizes the significance of deeply understanding and forming relationships with future customers. She explains that successful organizations shift their mindset from trying to mold customers to instead serving the needs of the customers they aim to attract. Lee suggests that leaders allocate substantial time and attention to focusing on the future and nurturing relationships with future customers.
In this episode of the Cohere podcast, Bill Johnston and Dr. Lauren Vargas discuss the future of communities with digital transformation and disruptive leadership expert Charlene Li. We speak with Charlene about her new book “The Disruption Mindset”, the evolving role of social technologies, and the pitfalls and opportunities of leading during periods of disruption (for instance, during a global pandemic.)
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