The Content Strategy Podcast
Episode 50: Corey Vilhauer - Demystifying content strategy
Dec 13, 2022
Corey Vilhauer shares his journey into content strategy, emphasizing client communication and aligning around a shared understanding. They explore the origins of a personal blog and discuss the evolution of content strategy. The podcast demystifies web design and content strategy for clients and team members, promoting the upcoming CONFAB conference.
35:35
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Quick takeaways
- Transitioning from marketing copywriter to content strategy leader, Corey Vilhauer emphasizes the importance of client communication and shared understanding.
- Corey's shift to content strategy was driven by a desire for meaningful work focused on information structures and organizing concepts.
Deep dives
Discovery of Content Strategy
Corey Milhauer shares his journey into content strategy, transitioning from a marketing copywriter to working on websites. Starting with a Twitter inquiry, he connected with Abby Jones, who introduced him to content strategy, leading him to begin his practice without a full understanding, learning and adapting over 13 years.
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