The Content Strategy Podcast Episode 50: Corey Vilhauer - Demystifying content strategy
Dec 13, 2022
Corey Vilhauer shares his journey into content strategy, emphasizing client communication and aligning around a shared understanding. They explore the origins of a personal blog and discuss the evolution of content strategy. The podcast demystifies web design and content strategy for clients and team members, promoting the upcoming CONFAB conference.
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Corey’s Career Shift Story
- Corey transitioned from marketing copywriting to content strategy seeking more meaningful, non-promotional work.
- He learned about content strategy via Twitter and began practicing it without fully understanding it initially.
Build Shared Language Early
- Set a clear shared language with clients early to align expectations and diminish friction.
- Explain industry concepts in simple terms and slow down the process to build understanding.
Use Meetings and Glossaries
- Hold frequent, brief check-in meetings to maintain communication and prevent surprises.
- Use tools like glossaries in project management software to unify terminology and reduce confusion.