The Importance of Shaping and Framing

Shaping and framing are essential concepts in navigating the product development process effectively. Shaping refers to the technical approach taken to execute specific projects within a defined timeframe, typically a six-week cycle, while framing delves into the business reasoning behind choosing that project. Understanding why a particular project needs to be prioritized over others is crucial to aligning efforts with overall company strategy. This duality ensures that teams not only know what they are building but also why it matters at a strategic level.