The Varsity Apple’s MLS Gambit & Bezos’ Sports Fantasy
Oct 2, 2024
Join Peter Kafka, Chief Correspondent at Business Insider, as he dives into the shifting landscape of sports broadcasting. Explore how Apple TV's deal with MLS and Amazon's sports strategies are reshaping viewer experiences. Kafka discusses the challenges traditional networks face amid these changes and the potential for mergers in a competitive media market. Learn about YouTube TV's impact on subscriber growth and the future of live sports viewership. Kafka also teases his new podcast, 'Channels', focusing on media executives' insights.
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Peter Kafka's WrestleMania Experience
- Peter Kafka shared his experience attending a WrestleMania event with his son where he noticed passionate and well-behaved crowds.
- The atmosphere was as loud as a touchdown celebration, showing the modern pro wrestling event appeal.
Future of Sports Streaming Rights
- Sports streaming rights deals are in a period of calm until 2030 when NFL contracts can be renegotiated.
- Streamers likely will own major sports packages by 2030, but such changes take longer than expected to materialize.
Why Streamers Want Live Sports
- Streamers value live sports because it creates live advertising inventory that is highly valuable.
- Advertising presence shifted streamer interest in sports due to the unique live inventory it provides.