Chew on This - Digestable DTC Content $+5.5 billion in sales and 43x avg. ROI?! Here's How Eric Netsch Is Changing The Commerce Landscape
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In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.
0:14 - Cultivating our community is a key focus for us. 1:11 - We are joined by Eric Netsch to talk about Tapcart. 1:41 - Tapcart focuses on creating a retention and conversion strategy for brands. 2:03 - Tapcart primarily targets enterprise-level merchants. 4:03 - Mobile web and mobile experiences are crucial for e-commerce. 5:06 - Tapcart helps increase customer loyalty and lifetime value. 6:08 - Tapcart provides incremental value beyond Facebook and other channels. 11:03 - Tapcart helps merchants understand the effectiveness of their app. 20:09 - Building an app with Tapcart doesn't require extensive development knowledge. 22:17 - Tapcart offers features that benefit both consumers and brands. 27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers. 27:55 - Chubby's uses jokes in their push notifications to engage customers. 28:35 - Tapcart is a new messaging platform for brands. 29:05 - Tapcart allows merchants to send push notifications every hour if desired. 31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS. 32:03 - Tapcart provides free access to customers, making it an attractive option. 33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay. 35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit. 43:59 - Tapcart recommends using their developer tools to create unique experiences for customers. 45:09 - Building a strong community of loyal customers is important for e-commerce brands. 53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns. I Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc