This Week in Startups Jason's DTC investment thesis, Jokr looking to raise $50M, liquidation preference breakdown, witness in Elizabeth Holmes trial goes rogue | E1553
Sep 7, 2022
Jason shares his insights on the direct-to-consumer investment landscape and discusses the strange case of Jokr's fundraising, highlighting unusual liquidation preferences. The conversation also touches on the challenges posed by Bay Area heat waves and personal anecdotes from Burning Man. As a twist, a witness in the Elizabeth Holmes trial goes rogue, adding drama to the legal proceedings. Expect engaging breakdowns of complex financial terms and an entertaining blend of business strategies and personal experiences!
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Joining Lashify's Board
- Jason Calacanis is joining the board of Lashify, a direct-to-consumer beauty brand.
- He admires the founder, Sahara Lotti's product genius and marketing savvy, despite not typically investing in DTC or beauty.
DTC Success Factors
- Direct-to-consumer companies need transcendent products and unique marketing to succeed.
- Valuation should consider potential outcomes, which are typically smaller than larger tech companies.
Burning Man Advice
- If attending Burning Man, join an established camp for support and resource sharing.
- Don't go solo, pre-plan logistics with your campmates.