Join us in this episode where we chat all about personal branding, web and brand design, content creation, Megan's insane growth on TikTok, content creation tips, marketing strategies, and the power of video, elements of a good website and branding, and the benefits and activities of going live on social media.
Video marketing is a highly impactful medium for connecting with the audience and attracting clients.
Clear messaging and brand consistency are crucial in web design to provide a user-friendly experience and maintain visual coherence across platforms.
Deep dives
Megan's Journey from Corporate to Entrepreneurship
Megan Gersh shares her career journey, from working with big-name pop stars like Lady Gaga and Justin Bieber to freelancing and eventually taking the leap into entrepreneurship with her own web design and branding business.
Importance of Video Marketing
Megan emphasizes the impact of video marketing and how it has been the most impactful medium for her. She discusses her initial hesitation and learning curve, but highlights the value of creating video content to connect with her audience and attract clients.
Key Elements of Good Web Design and Branding
Megan discusses the importance of clear messaging and brand consistency in web design. She emphasizes the need for a user-friendly website that quickly guides visitors to the desired content and highlights the significance of visual consistency across different platforms.
Benefits and Strategies for Going Live
Megan explains the benefits of going live on social media platforms, such as connecting with the audience, driving engagement, and converting viewers into customers. She shares various ideas for live content, including Q&A sessions, website audits, playing games, and personal interactions.
Join us in this episode of the Cozy Content Corner where we chat all about personal branding, web and brand design, content creation, Megan's insane growth on TikTok, content creation tips and SO MUCH MORE!
More about Megan: Megan Gersch is a branding and web design unicorn that has been in the field for over 16 years. She has worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation). She also co-hosts the Your Sparkly Brand podcast, a show designed to empower entrepreneurs with the tips, tools, and strategies needed to make their businesses stand out from their competitors.
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