The GaryVee Audio Experience

Why Followers Don’t Matter Anymore in Business | Money Buys Happiness Podcast

83 snips
Sep 2, 2025
The discussion centers around why follower counts are losing their value in business success. It highlights the shift from social media to 'interest media' due to AI's influence on user engagement. The importance of understanding demographics and fostering meaningful connections takes center stage. There's a focus on building brands with purpose, storytelling, and addressing societal pressures surrounding money and happiness. Unique perspectives and diverse insights are celebrated as essential for achieving lasting impact.
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INSIGHT

Followers Are Losing Their Signal

  • Follower counts are already losing signal as platforms shift to interest-based feeds.
  • Gary Vaynerchuk says attention and what's popping now matter more than who you follow.
INSIGHT

Interest Media Will Dominate Feeds

  • Platforms will let users toggle between interest graph and full-follow feed.
  • Gary predicts interest media will keep rising and change content discovery.
ADVICE

Define Happiness Before Chasing Money

  • Define what happiness and success mean before choosing money over passion.
  • Be honest with yourself about opportunity cost and life choices, Gary Vaynerchuk advises.
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