THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing E52: How to Grow Your Email List Using LinkedIn - Workshop Replay with Jess Campbell
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Jan 10, 2024 In a compelling discussion, email marketing expert Jess Campbell shares her insights on leveraging LinkedIn to grow email lists, particularly for nonprofits. She emphasizes the synergy between LinkedIn and email marketing, offering strategies to optimize profiles and promote engaging freebies. Jess reveals the power of waitlists and collaborative efforts to expand reach, while also addressing the importance of storytelling and high-quality writing in newsletters. Packed with actionable tips, this conversation is a treasure trove for anyone looking to enhance their email marketing game.
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Email Marketing's High ROI
- Focus on email marketing due to its high return on investment compared to social media channels.
- Build your email list as the central asset of your business and pair it strategically with LinkedIn for traffic.
Email Outperforms LinkedIn Posts
- Tanya's email marketing efforts outperformed LinkedIn posts by driving three times more traffic to a sales page.
- Despite LinkedIn having ten times more followers, email subscribers showed higher engagement and conversion.
Productize Your Newsletter
- Productize your email newsletter by naming it and teasing valuable content on LinkedIn.
- Use curiosity in posts to entice people to join your email list and specify your ideal audience.