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Podcasting's Frothy Investment Moment
- 2021 felt frothy with big tech spending, exclusives, and subscriptions reshaping podcasting.
- Investment focused on buying shows, talent, and infrastructure to scale audio reach.
Programmatic Ads As The Scaling Play
- Programmatic advertising is the industry's big structural bet to turn ears into scalable ad dollars.
- Companies hope packaging shows and selling impressions will attract display-style buyers at scale.
Privacy Versus Targeting Tension
- The industry faces tension between targeted, data-driven ad hopes and growing privacy limits from major platforms.
- Some factions want data to grow ad revenue while others resist to preserve podcasting's culture.