Eat Blog Talk 693: How to Build Blogging Systems That Save Time and Grow Traffic with Morgan Peaceman
In episode 693, Megan chats to Morgan Peaceman about building strong systems that support both content creation and content maintenance for food bloggers.
Morgan Peaceman has been blogging for the last 6 years, but only really went all in as of 2023. Her approach to food blogging and recipe development comes from her love of quick and easy family friendly recipes, with fresh, simple ingredients that makes all her recipes accessible for the most novice of cooks.
In this episode, you'll learn how to create sustainable systems for updating and publishing blog content while avoiding burnout and staying organized as a food blogger.
Key points discussed include:
- Build systems that support sustainability: Morgan shares how she structured her blog workflow to stay consistent without burning out, including tracking and updating older content regularly.
- Use tools that align with your needs: From KeySearch and RankIQ to the lesser-known but powerful Thruuu, Morgan walks us through her preferred keyword research and optimization tools.
- Track updates in a color-coded system: A clear Google Sheets setup using red, yellow, and green helps Morgan manage what's been updated, what's in progress, and what needs attention.
- Lean on your community: Morgan emphasizes how finding a group of fellow creators, even through DMs, has been a game changer for support and motivation.
- Invest intentionally in your business: Every year, Morgan makes one significant investment in her business—whether that's a branding shoot, SEO conference, or hiring help for social media.
- Make your blog user-friendly: She reminds us how crucial it is to optimize recipe cards and surface key details at the top of posts to align with real user behavior.
- Give yourself permission to rest: True rest is essential for longevity, and Morgan stresses how ignoring rest leads to burnout and illness.
- Adapt your investments to what you need most right now: Prioritize what feels most urgent for your growth this year and allow your next steps to evolve accordingly.
If You Loved This Episode…
You'll love Episode 259: Deliver Quality to Your Users by Updating Your Old Content with Kathy Berget
Connect with Morgan Peaceman