Moose Knuckles Canada CEOs Noah Stern and Ayal Twik on creating global retail and brand momentum, and Snapchat GM Matt McGowan

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada, and this episode supported by Snapchat Canada.

In this episode I’m in Montreal to meet the co-founders and CEOs of  international phenom Moose Knuckles Canada, Noah Stern and Ayal Twik.

I talk with both CEOs  as they share their vision around their fashion forward brand of outerwear that is polar opposite of the rest of the luxury brands and we hear their take on being successful in retail as they continue to expand around the world with two existing flagship stores, more on the way here in Canada and internationally, and plans for over a dozen pop-up stores happening to maintain the incredible momentum of the brand.

Next SnapChat Canadian Director and GM Matt McGowan brings us up to speed on this powerful and popular platform for retailers with 238Million users daily world wide and 9 Million Canadians talking advantage of this fun, safe and engaging platform.

You can reach Matt at mcgowan@snap.com and find the research he mentions in our interview here. 

But first, let’s hear from Noah and Ayal

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Thanks to Noah, Ayal and Matt for being my guests on this episode, and again to Snapchat Canada for their support.  If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform,  rate and review, and be sure and recommend to a friend or colleague in the retail industry.  

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn

Until next time, have a safe week!

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.