EP46: The Magic You Want Is in the Work You're Avoiding

Let's be honest—you probably already know what you need to do to land your first self-storage deal. But if you're stuck, it's likely because you're avoiding it. In this episode, I'm pulling back the curtain on our Storage Wins community's recent holiday reset call, where we uncovered the uncomfortable truth: the breakthrough you're waiting for is often hidden in the work you've been avoiding.

I share the powerful reflections, struggles, and wins from real community members—people just like you—who are pushing past fear, building momentum, and staying consistent even when it's hard. You'll hear real stories of mindset breakthroughs, alternative ways to connect with storage owners (if cold calling isn't your thing), and practical systems for staying focused and intentional. This episode is packed with gold—and could be the mindset shift you need to finally start taking massive, imperfect action.

You'll Learn How To:

• Break through fear, self-doubt, and procrastination with simple daily actions
• Build your schedule and priorities around revenue-generating activities
• Connect with storage owners using strategies that match your personality
• Create clarity through weekly planning and intentional goal setting
• Stay consistent by focusing only on steps one, two, and three

What You'll Learn in This Episode:

• [0:00] Why simplifying your storage journey into weekly focus steps is key
• [1:10] The power of community coaching and peer accountability
• [2:55] How our "holiday reset" created clarity for 2026 goals
• [5:20] The top reasons people stay stuck—even after buying their first facility
• [7:35] A breakdown of the daily reps you need to analyze deals and make offers
• [9:50] How one member conquered fear of cold calling by finding a better fit
• [12:15] Why the "path of least resistance" isn't an excuse—it's a starting point
• [14:39] Ditching the sales pitch and showing up for real conversations
• [17:04] The secret to staying consistent: sharpen the axe before swinging

Who This Episode Is For:

• Storage beginners who feel stuck or overwhelmed
• Investors avoiding the uncomfortable (but necessary) work
• Action takers ready to build confidence and momentum
• Anyone who wants to finally get serious and buy their first facility in 2026

Why You Should Listen:

The quote I've been sharing with our community is simple, but powerful: "The magic you want is in the work you're avoiding." This episode is here to help you face it, move through it, and come out stronger on the other side. Don't let fear, friction, or a narrow lens keep you from the freedom you're chasing. Let's take that next step—together.

Follow Alex Pardo here:

• Alex Pardo Website: https://alexpardo.com/
• Alex Pardo Facebook: https://www.facebook.com/alexpardo15
• Alex Pardo Instagram: https://www.instagram.com/alexpardo25
• Alex Pardo YouTube: https://www.youtube.com/@AlexPardo
• Storage Wins Website: https://storagewins.com/

Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/