Instacart for CMOs: The Four-Sided Marketplace, feat. Kiri Masters, Author of Instacart for CMOs

The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart & how brands can leverage Instacart as a marketing strategy.