How I Built This with Guy Raz HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
Jun 2, 2022
Aryé Elfenbein, a former cardiologist turned co-founder of Wildtype Foods, teams up with Justin Kolbeck, who brings business savvy from his foreign service background. They discuss their revolutionary approach to seafood, cultivating sushi-grade salmon from stem cells without harming fish. Their journey from a serendipitous dinner meeting to tackling environmental concerns in seafood production is both inspiring and enlightening. They emphasize the urgent need for sustainable practices and innovative solutions in the food industry.
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A Chance Meeting
- Aryé and Justin met at a unique dinner party where guests were strangers.
- This chance encounter during Aryé’s demanding medical internship led to a deep friendship and, eventually, Wildtype.
From Schnozzles to Salmon
- Early business ideas for Aryé and Justin ranged from practical to quirky, including a redesigned neti pot called "the schnozzle."
- They brainstormed 100 ideas, many lighthearted, before landing on a shared passion.
Inspiration Down Under
- Aryé’s interest in cultivated meat sparked during a trip to Australia, where vast agricultural land prompted him to question meat consumption practices.
- Inspired by Dr. Mark Post's work, he attended a conference, a pivotal moment that shifted his career trajectory.