Being an Engineer S6E27 Stephen Hinch | Lessons from HP & Disruptive Innovations
Jul 4, 2025
Stephen Hinch is an accomplished high-tech executive and innovation consultant, with a rich background at companies like HP. He shares valuable insights on bridging engineering with marketing—a crucial skill for leaders in tech. Highlighting the importance of supportive leadership, he discusses the challenges of transforming ideas into successful products and fostering a culture of innovation. Hinch also delves into the evolving landscape of AI in engineering, emphasizing the need for engineers to blend technical skills with business acumen to thrive.
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Oscilloscope Innovation Strategy
- Stephen Hinch led the development of a breakthrough calibrated optical oscilloscope at HP that disrupted market leader Tektronix.
- They used a 'phantom product' leak strategy to test market needs and mislead competitors.
Disruptive vs. Incremental Innovation
- Incremental innovations improve existing products for current customers, while disruptive innovations create new markets and technologies.
- Successful disruptive innovation requires separate, small dedicated teams outside existing business units.
Empower Employees to Innovate
- Ensure employees understand the company's business strategy and priorities to guide innovation effectively.
- Give employees time and resources to explore innovative ideas, starting small and scaling as needed.
