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S6E27 Stephen Hinch | Lessons from HP & Disruptive Innovations

Being an Engineer

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Navigating Innovation: Patience and Profitability in Engineering Marketing

This chapter explores the vital differences between marketing and sales in an engineering framework, underlining how marketing drives awareness for innovative concepts. It also addresses the hurdles organizations encounter when turning ideas into successful products, with a focus on the role of supportive leadership in nurturing innovation.

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